Facebook is deprecating and updating several metrics starting November 15, 2025. These changes may impact your API queries and data outputs. Review and update your integration to avoid errors or data gaps. Learn MoreDocumentation Index
Fetch the complete documentation index at: https://developer.dashsocial.com/llms.txt
Use this file to discover all available pages before exploring further.
Impacted endpoints
The following endpoints may return errors or changed values if deprecated metrics are queried:https://dashboard.dashsocial.com/reports/datahttps://library-backend.dashsocial.com/brands/{brand_id}/media/v2https://library-backend.dashsocial.com/brands/{brand_id}/campaigns/{campaign_id}/mediahttps://library-backend.dashsocial.com/brands/{brand_id}/galleries/{gallery_id}/media
What’s changing
The following metrics in Dash Social are being discontinued:- Page Likes will be labeled as “Discontinued”.
- Impressions will be labeled as “Discontinued” and replaced with the new Views metric at both the page and post level.
- Total Plays will be labeled as “Discontinued” and replaced with the new Views metric.
- Reels Effectiveness will be replaced with Effectiveness.
- Link Clicks - Organic will be labeled as “Discontinued”. A new Link Clicks - Total metric will be available, which includes a breakdown of organic and promoted totals with a connected Meta Ads account.
| Metric Name | Old Metric ID | Replaced By | Reports Affected |
|---|---|---|---|
| Page Likes | TOTAL_PAGE_LIKES | — | Graph Report, Metric Report |
| Total Plays | REELS_FB_REELS_TOTAL_PLAYS | By Account Activity: Views - Organic: PAGE_VIEWS_ORGANIC, Views - Promoted: PAGE_VIEWS_PAID, Views - Organic + Promoted: PAGE_VIEWS_PAID_AND_ORGANIC. By Post: Views - Organic: ORGANIC_VIEWS_BY_POST, Views - Promoted: PAID_VIEWS_BY_POST, Views - Organic + Promoted: PAID_AND_ORGANIC_VIEWS_BY_POST | Graph Report, Metric Report |
| Impressions | IMPRESSIONS | By Account Activity: Views - Organic: PAGE_VIEWS_ORGANIC, Views - Promoted: PAGE_VIEWS_PAID, Views - Organic + Promoted: PAGE_VIEWS_PAID_AND_ORGANIC. By Post: Views - Organic: ORGANIC_VIEWS_BY_POST, Views - Promoted: PAID_VIEWS_BY_POST, Views - Organic + Promoted: PAID_AND_ORGANIC_VIEWS_BY_POST | Graph Report, Metric Report |
| Reels Effectiveness | reel.effectiveness | Effectiveness — effectiveness | Post |
| Link Clicks - Organic | organic_link_clicks | Link Clicks - Total — link_clicks | Post |
What you need to do
- Replace deprecated metric IDs in API queries.
- Review how these changes impact metric calculations.