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Facebook is deprecating and updating several metrics starting November 15, 2025. These changes may impact your API queries and data outputs. Review and update your integration to avoid errors or data gaps. Learn More

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Impacted endpoints

The following endpoints may return errors or changed values if deprecated metrics are queried:
  • https://dashboard.dashsocial.com/reports/data
  • https://library-backend.dashsocial.com/brands/{brand_id}/media/v2
  • https://library-backend.dashsocial.com/brands/{brand_id}/campaigns/{campaign_id}/media
  • https://library-backend.dashsocial.com/brands/{brand_id}/galleries/{gallery_id}/media

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What’s changing

The following metrics in Dash Social are being discontinued:
  • Page Likes will be labeled as “Discontinued”.
  • Impressions will be labeled as “Discontinued” and replaced with the new Views metric at both the page and post level.
  • Total Plays will be labeled as “Discontinued” and replaced with the new Views metric.
  • Reels Effectiveness will be replaced with Effectiveness.
  • Link Clicks - Organic will be labeled as “Discontinued”. A new Link Clicks - Total metric will be available, which includes a breakdown of organic and promoted totals with a connected Meta Ads account.

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What you need to do

  • Replace deprecated metric IDs in API queries.
  • Review how these changes impact metric calculations.