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Bring your brand’s intelligence directly into the AI tools you’re already working in, without stitching together exports or toggling between tabs. The Dash Social MCP allows you to connect your brand’s performance data, competitive benchmarks, community insights, and more into your chosen AI platform like ChatGPT or Claude, so you can build custom workflows and access insights. This guide covers how to install the MCP and how you can use it as the default social data layer inside the AI platforms your team is using.

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What is MCP?

Model Context Protocol (MCP) is an open standard that allows AI applications like ChatGPT or Claude to securely access external data sources and tools. The Dash Social MCP server provides AI assistants with direct access to your brand’s metrics, posts, and community data. When you connect the Dash Social MCP, your AI assistant can pull your Dash data based on natural-language questions about social performance. You can also use it to build custom workflows across other tools you’ve connected to your AI assistant, such as Google Drive or Slack.

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How You Can Use It

Here are a few ways teams are already using the Dash Social MCP to elevate their social media management:
  • Performance Reporting: Ask your AI assistant to pull the latest data from Dash and populate your team’s reporting template, then share it via Slack once it’s approved. No more manual data pulls.
  • Post Performance and Creative Intelligence: Dig into post-level data across channels, including owned and UGC content. Analyze performance by post type, format, and theme without building manual reports.
  • Brand Health Monitoring: Set up a workflow that checks for shifts in mention volume or negative sentiment and get actionable takeaways when something changes.
  • Community Insights: Surface what your audience is saying. The MCP gives you access to comment and DM data, top keywords, sentiment breakdowns, and community overview metrics — all read-only, so nothing gets changed without your intent.
  • Competitive Research: Ask your AI assistant to research your brand’s positioning and public perception with Dash’s competitive benchmarks and industry data built right in.
These are just a few ideas to get you started, but the only limit is your imagination!

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Before You Start

In order to connect the Dash Social MCP, make sure you have:
  • A Dash Social account with access to the brands you want to use.
  • An MCP client that supports remote MCP servers, such as Claude or ChatGPT.
Some AI platforms may limit MCP integrations to specific plans.

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Connecting the MCP

The Dash Social MCP is a remote server, so there is nothing to “install” locally. All you need to do is connect your AI client to the server URL and authenticate with your Dash account!
If your admin has already set up the Dash Social connector, you can skip the setup steps below. Just find “Dash Social” in your connectors/apps list and add it to your account.
The MCP mirrors your existing Dash Social permissions. Your AI assistant can only access the brands and features you already have in the UI, and all access is read-only.
Server URL:
1

Open Connectors

Open Customize, then Connectors.
Claude Connectors menu
2

Add a custom connector

Click the + button → Custom connector.
Add custom connector button
3

Configure the connector

Name it as “Dash Social MCP”, paste the server URL above and click Connect.
Add Custom Connector 1
4

Authenticate

Complete the authentication prompt to link your Dash Social account.
Connect to MCP server
5

Start using

The Dash Social tools are now available in your conversations.
For clients that only support local servers, use a remote bridge such as mcp-remote pointed at the URL.

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Tips for Better Results

Now that you’re connected, here’s a few tips to help you get faster, more accurate answers:
  • Mention your brand by name. If you have access to multiple brands, mention which one you’re asking about. For example: “Show me engagement for Adore Collective last month.”
  • Specify your time frame. Include dates or time periods in your questions. For example: “What was our Instagram reach in March?” or “Show me trends over the past 90 days.”
  • Set up your tracked competitors first. You can only compare against competitors that are already tracked in your Dash Social account. If a competitor isn’t showing up, check that they’re added in Settings.

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Embed media in documents and presentations

Ask Claude to create a PowerPoint, Word doc, or PDF that includes thumbnails of your posts. If images aren’t showing up, you’ll need to allow Claude to access Dash’s image hosting. Here’s how:
1

Open capability settings

Go to Settings → Capabilities. On Team or Enterprise plans, look for Organization settings → Capabilities instead.
2

Turn on network access

Toggle Code execution and file creation on, then toggle Allow network egress on.
3

Add Dash Social to your allowlist

Under Additional allowed domains, enter *.dashsocial.com and click Add.
Add Dash Social domain to allowlist
On Team and Enterprise plans, only an organization owner can change these settings. If the option is greyed out, ask your admin to add *.dashsocial.com to the allowlist.

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Frequently Asked Questions

Q. Which AI tools does the Dash Social MCP work with? A. The Dash Social MCP is built on an open standard, meaning it’s compatible with any AI platforms that supports MCP. Popular options include ChatGPT and Claude. Q. What data can my AI assistant access through the Dash Social MCP? A. Your AI assistant can only access the brands and features you already have permissions for in Dash. You control which brands are accessible during the authentication flow. Q. My authentication expired. What should I do? A. Go back to your AI assistant’s connector settings and reconnect the Dash Social MCP. You’ll need to complete the authentication prompt again to re-link your account.

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Troubleshooting

“You don’t have MCP access for this brand” MCP access needs to be enabled for each brand separately. During authentication, you’ll choose which brands can be accessed by your AI assistant. The MCP only grants the permissions you already have in Dash, so your brand data stays in your control. Even if you can see the brand in Dash Social, you may not have MCP access yet. Please contact your account representative to enable it. “Can’t find the metric you’re looking for” Try asking for one metric at a time using the same terms you see in Dash Social. If you’re still not getting results, rephrase your question or ask the AI what metrics are available. If results are empty or you’re missing data Check that your brand actually published content during the time period you asked about. Empty results usually mean there was no activity to report. Media thumbnails won’t embed in my PowerPoint, doc, or PDF Claude needs permission to download images from Dash. Add *.dashsocial.com to your allowlist under Settings → Capabilities → Allow network egress (see Embed media in documents and presentations above). On Team and Enterprise plans, an organization owner has to make this change.