Get top-performing posts with content report

Rank your brand’s posts by any performance metric. Use this to surface top performers, analyze what works, and measure campaign impact.

Use cases

Manual performance reviews take hours. The Content report ranks posts automatically, letting you identify top performers in seconds.

Campaign performance review

Surface the top 10 posts from your holiday campaign to show stakeholders what drove results

Creative team inspiration

Identify your highest-performing Reels to guide creative strategy and content planning

Content optimization

Compare top posts by reach vs. engagement to understand what formats work best

Before you start

Make sure you have:

API access token with permissions to the relevant brand.
Brand ID for the account you want to query.

See API Quickstart for more details. Supported platforms This report supports these channels:

Instagram (including Stories)
TikTok
Facebook
YouTube
Pinterest
X

About content reports Content reports return individual posts ranked by your chosen metric. You get a list of posts sorted by performance (like top 10 by engagement). No aggregated totals or time-series data. Perfect for identifying what content resonates most.

Brand-owned content only: This report only returns posts published by your brand accounts. UGC and tagged posts are not included.

Test in the UI first: Create a Content report in the Dash Social Dashboard UI to preview channel and metric combinations before writing code.

Implementation

Step 1: Map your parameters

Review the available parameters before making your API call:

Step 2: Make the API call

Send a GET request using the parameters from Step 1. This example pulls the top Instagram post ranked by total engagements from May 1-7, with April 1-7 as the comparison period.

GET https://dashboard.dashsocial.com/reports/data
  ?channels=INSTAGRAM
  &brand_ids=12345
  &start_date=2025-05-01
  &end_date=2025-05-07
  &context_start_date=2025-04-01
  &context_end_date=2025-04-07
  &metrics=TOTAL_ENGAGEMENTS
  &report_type=CONTENT
  &limit=1

How posts are ranked: Posts automatically sort by the first metric you specify. If you request TOTAL_ENGAGEMENTS,REACH,VIEWS, posts rank by total engagements. The response includes all three metrics for each post.

Date format matters: Always use YYYY-MM-DD format for dates (e.g., 2025-05-01). Other formats will cause errors.

Common errors:

400 error - Check that dates are in YYYY-MM-DD format, metrics are valid for your channel, and brand_id exists
Invalid date format - Use YYYY-MM-DD format. 2025-05-01 works, 05/01/2025 doesn’t
Missing brand ID - Verify your brand ID is correct. Get it from your account settings

Sample response

The API returns ranked posts organized by brand. Each post includes caption, media URL, permalink, and all requested metrics.

{
  "data": {
    "12345": {
      "avatar": "https://cdn.dashsocial.com/avatars/12345.jpeg",
      "content": [
        {
          "id": "18123456789012345",
          "caption": "Our new spring collection drops tomorrow! 🌸 Which piece is your favorite?",
          "created_at": "2025-05-05T14:22:00+00:00",
          "media_type": "IMAGE",
          "media_url": "https://cdn.dashsocial.com/media/12345.jpg",
          "permalink": "https://www.instagram.com/p/Abc123/",
          "metrics": {
            "TOTAL_ENGAGEMENTS": 2847,
            "LIKES": 2456,
            "COMMENTS": 312,
            "SHARES": 79,
            "REACH": 18934,
            "IMPRESSIONS": 24012
          }
        }
      ],
      "data_type": "OWNED",
      "name": "yourbrand",
      "user_has_access": true
    }
  },
  "product_category": "OWNED"
}

Understanding the response: Posts are sorted by the metric you selected (total engagements in this example). Brand 12345 (“yourbrand”) top post had 2,847 total engagements during May 1-7. The response includes the post’s media URL, permalink, and all engagement metrics.

Metrics

Metric Name	Description	Post Types	Metric API Name
Amount Spent - Paid	The total amount of money you’ve spent boosting your posts. Due to API delays, recent spend figures may be estimated for up to 48 hours.	Promoted	`AMOUNT_SPENT`
Avg. Time Watched - Organic	The average time your videos were played during a single viewing	Organic	`AVG_TIME_WATCHED`
Clicks - Paid	The number of clicks received on your posts. This can include link clicks, clicks to your profile and more.	Promoted	`CLICKS`
Cost per ThruPlay - Paid	The average cost per Thruplay for your videos	Promoted	`COST_PER_THRUPLAY`
CPC - Paid	The average cost per click on your promoted posts	Promoted	`CPC`
CPM - Paid	The average cost per 1,000 impressions on your promoted posts	Promoted	`CPM`
Views - Crossposted - Organic	Total views across Instagram and Facebook for content crossposted natively between platforms. For Reels, includes views from crossposting or cross-app recommendations, where Reels appear on Facebook under your Instagram username.	Organic	`CROSSPOSTED_VIEWS`
CTR - Paid	The percentage of times people clicked your promoted posts after seeing them	Promoted	`CTR`
Effectiveness - Organic	The percentage of viewers who saw your posts and engaged with them	Organic	`EFFECTIVENESS_ENGAGEMENTS`
Engagement Rate (Followers) - Organic	The percentage of people who engaged with your posts after seeing them	Organic	`ENGAGEMENT_RATE`
Engagement Rate (Views) - Organic	The percentage of people who engaged with your posts after seeing them	Organic	`ENGAGEMENT_RATE_VIEWS`
Entertainment Score	The Entertainment Score for Reels is on a scale of 0 to 10 and is based on volume of organic engagements compared to reach.	Organic	`ENTERTAINMENT_SCORE`
Views - Facebook - Organic	The number of views your posts received on Facebook, for content crossposted natively from Instagram. For Reels, also includes views from cross-app recommendations, where Reels appear on Facebook under your Instagram username.	Organic	`FACEBOOK_VIEWS`
Follows - Organic	The number of accounts that started following you after viewing your post	Organic	`FOLLOWS`
LikeShop Clicks	The total number of clicks on any LikeShop feed products during the reporting period		`LIKESHOP_CLICKS`
Comments - Organic	The number of comments on your posts published during the reporting period	Organic	`ORGANIC_COMMENTS`
Likes - Organic	The number of likes received on posts published during the reporting period	Organic	`ORGANIC_LIKES`
Views - Organic	The number of times your posts were viewed or displayed	Organic	`ORGANIC_VIEWS`
Reach - Total	The number of unique accounts that saw your posts	Organic + Promoted	`PAID_AND_ORGANIC_REACH`
Saves - Total	The number of times your posts were saved	Organic + Promoted	`PAID_AND_ORGANIC_SAVES`
Shares - Total	The number of times your posts were shared	Organic + Promoted	`PAID_AND_ORGANIC_SHARES`
Comments - Paid	The number of comments your posts received	Promoted	`PAID_COMMENTS`
Engagement Rate (Impressions) - Paid	The promoted engagement rate on your posts this period	Promoted	`PAID_ENGAGEMENT_RATE`
Impressions - Paid	The number of times your posts were viewed or displayed	Promoted	`PAID_IMPRESSIONS`
Likes - Paid	The number of likes your posts received	Promoted	`PAID_LIKES`
Reach - Paid	The number of unique accounts that saw your posts	Promoted	`PAID_REACH`
Saves - Paid	The number of times your posts were saved	Promoted	`PAID_SAVES`
Shares - Paid	The number of times your posts were shared	Promoted	`PAID_SHARES`
Engagements - Paid	The total number of engagements your posts received	Promoted	`PAID_TOTAL_ENGAGEMENTS`
Video Views - Paid	The number of times your videos were viewed	Promoted	`PAID_VIDEO_VIEWS`
Profile Clicks - Organic	The number of actions people take when they visit your profile after viewing your post. This can include bio link clicks, calls, emails, and more.	Organic	`PROFILE_CLICKS`
Profile Bio Link Clicks	The number of times people clicked the link in your profile bio after viewing your post	Organic	`PROFILE_CLICKS_BIO`
Profile Call Clicks - Organic	The number of times people tapped the call button on your profile after viewing your posts	Organic	`PROFILE_CLICKS_CALL`
Profile Directions Clicks - Organic	The number of times people clicked to get directions from your profile after viewing your posts	Organic	`PROFILE_CLICKS_DIRECTIONS`
Profile Email Clicks	The number of times people tapped the email button on your profile after viewing your posts	Organic	`PROFILE_CLICKS_EMAIL`
Profile Other Clicks - Organic	The number of times people clicked other profile buttons after viewing your posts	Organic	`PROFILE_CLICKS_OTHER`
Profile Text Clicks	The number of times people tapped the text message button on your profile after viewing your posts	Organic	`PROFILE_CLICKS_TEXT`
Profile Visits - Organic	The number of times your profile was visited after viewing your post	Organic	`PROFILE_VISITS`
Reach - Organic	The number of unique accounts that saw your posts	Organic	`REACH`
Skip Rate - Organic	The percentage of viewers who skipped your Reels within the first 3 seconds	Organic	`REELS_SKIP_RATE`
Reposts - Organic	The number of times your posts have been reposted	Organic	`REPOSTS`
Saves - Organic	The number of times your posts published during the reporting period were saved	Organic	`SAVES`
Shares - Organic	The number of times your posts published were shared during the reporting period	Organic	`SHARES`
Engagements - Total	The total number of engagements from all posts published during the Reporting Period	Organic + Promoted	`SUM_TOTAL_ENGAGEMENTS`
ThruPlays - Paid	The number of times your posts were watched to completion or for at least 15 seconds	Promoted	`THRUPLAYS`
Comments - Total	The number of comments your posts received	Organic + Promoted	`TOTAL_COMMENTS`
Engagements - Organic	The total number of engagements on your posts published during the reporting period Engagements = (Likes + Saves + Comments + Shares) - (Unlikes + Unsaves + Deleted comments)	Organic	`TOTAL_ENGAGEMENTS`
Likes - Total	The number of likes your posts received	Organic + Promoted	`TOTAL_LIKES`
Video Plays 100% - Paid	The number of times your video was played to 100% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_100`
Video Plays 25% - Paid	The number of times your video was played to 25% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_25`
Video Plays 50% - Paid	The number of times your video was played to 50% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_50`
Video Plays 75% - Paid	The number of times your video was played to 75% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_75`
Total Time Watched - Organic	The sum of the time that all viewers watched your videos for	Organic	`WATCH_TIME`

Metric Name	Description	Post Types	Metric API Name
Avg. Completion Rate	The average percentage of people who viewed the entire story. Completion Rate = (Exits - Views) / Views. This metric is only available for reporting after March 24, 2025.	Organic	`AVG_COMPLETION_RATE_VIEWS`
Avg. Exit Rate	The percentage of people who exited out of the story. Exit Rate = Exits / Views. This metric is only available for reporting after March 24, 2025.	Organic	`AVG_EXIT_RATE_VIEWS`
Avg. Reach	The average number of unique accounts that saw your stories published during the Reporting Period.	Organic	`AVG_REACH`
Avg. Views	The average number of times that frames in your Stories were viewed or displayed	Organic	`AVG_VIEWS`
Completion Rate	The percentage of people who completed your Stories	Organic	`STORY_FRAMES_COMPLETION_RATE_VIEWS`
Exit Rate	The percentage of people who exited out of your Stories	Organic	`STORY_FRAMES_EXIT_RATE_VIEWS`
Reach	The number of unique accounts that saw your Stories	Organic	`STORY_FRAMES_REACH`
Stories Link Clicks	The total number of link clicks on your story frames. Only links scheduled through the Dash scheduler are trackable in Dash Social.	Organic	`STORY_FRAMES_SWIPE_UPS`
Views	The number of times that frames in your Stories were viewed or displayed	Organic	`STORY_FRAMES_VIEWS`
Stories Link Clicks	The number of link clicks on the story frames published during during the reporting period. Only links scheduled through Dash are trackable via the platform.	Organic	`SWIPE_UPS`

Metric Name	Description	Post Types	Metric API Name
Avg. Time Watched - Total	The average amount of time viewers spent watching your organic and promoted videos published during the reporting period	Organic + Promoted	`AVG_TIME_WATCHED`
Completion Rate - Total	The percentage of viewers that watched your videos to completion	Organic + Promoted	`COMPLETION_RATE`
Engagement Rate (Reach) - Total	The percentage of people who engaged with your posts after seeing them	Organic + Promoted	`ENGAGEMENT_RATE`
Entertainment Score - Total	The TikTok Entertainment Score is on a scale of 0 to 10 and takes the engagement and retention rate of each video into account. Scores are generated 48 hours after publishing.	Organic + Promoted	`ENTERTAINMENT_SCORE`
Favorites - Total	The total number of times your posts have been added to favorites	Organic + Promoted	`FAVORITES`
Follows - Total	The number of viewers who started following you after viewing your posts	Organic + Promoted	`FOLLOWS`
Traffic - Following Page - Total	The percentage of your posts’ video views that originated from a user’s Following Page	Organic + Promoted	`IMPRESSIONS_FOLLOW_RATE`
FYP Views % - Total	The average percentage of video views that came from the For You page	Organic + Promoted	`IMPRESSIONS_FOR_YOU_RATE`
Traffic - Hashtag - Total	The percentage of your posts’ video views that originated from viewing a Hashtag	Organic + Promoted	`IMPRESSIONS_HASHTAG_RATE`
Traffic - Personal Profile - Total	The percentage of your posts’ video views that originated from your Profile	Organic + Promoted	`IMPRESSIONS_PERSONAL_PROFILE_RATE`
Traffic - Search - Total	The percentage of your posts’ video views that originated from Search	Organic + Promoted	`IMPRESSIONS_SEARCH_RATE`
Traffic - Sound - Total	The percentage of your posts’ video views that originated from viewing a Sound	Organic + Promoted	`IMPRESSIONS_SOUND_RATE`
LikeShop Clicks	The number of clicks on your products on your LikeShop feed		`LIKESHOP_CLICKS`
Follows - Organic	The number of viewers who started following you after viewing your posts. Important: This metric stops updating when ad promotions end.	Organic	`ORGANIC_FOLLOWS`
Likes - Organic	The number of likes any of your organic and promoted videos received during the reporting period	Organic	`ORGANIC_LIKES`
Profile Views - Organic	The number of profile views generated by your posts. Important: This metric stops updating when ad promotions end. Data may be delayed by 48 hours.	Organic	`ORGANIC_PROFILE_VIEWS`
Reach - Est. Organic	The number of unique accounts that saw your posts	ESTIMATED_ORGANIC	`ORGANIC_REACH`
Shares - Organic	The number of times your posts were shared	Organic	`ORGANIC_SHARES`
Video Views - Est. Organic	The number of times your videos were viewed	ESTIMATED_ORGANIC	`ORGANIC_VIDEO_VIEWS`
Engagements - Paid	The total number of engagements your posts received	Promoted	`PAID_ENGAGEMENTS`
Engagement Rate (Reach) - Paid	The percentage of people who engaged with your posts after seeing them	Promoted	`PAID_ENGAGEMENT_RATE`
Follows - Paid	The number of viewers who started following you after viewing your posts. Important: This metric stops updating when ad promotions end.	Promoted	`PAID_FOLLOWS`
Likes - Paid	The number of likes your posts received	Promoted	`PAID_LIKES`
Profile Views - Paid	The number of profile views generated by your posts. Important: This metric stops updating when ad promotions end. Data may be delayed by 48 hours.	Promoted	`PAID_PROFILE_VIEWS`
Reach - Paid	The number of unique accounts that saw your posts	Promoted	`PAID_REACH`
Shares - Paid	The number of times your posts were shared	Promoted	`PAID_SHARES`
Video Views - Paid	The number of times your videos were viewed	Promoted	`PAID_VIDEO_VIEWS`
Engagement Rate (Views) - Paid	The percentage of people who engaged with your posts after seeing them	Promoted	`PAID_VIEWS_BASED_ENGAGEMENT_RATE`
Profile Views - Total	The total number of profile views generated by your posts. Data may be delayed by 48 hours.	Organic + Promoted	`PROFILE_VIEWS`
Reach - Total	The number of unique accounts that saw your posts	Organic + Promoted	`REACH`
Retention Rate - Total	The average percentage of your videos that people watched	Organic + Promoted	`RETENTION_RATE`
Comments - Total	The number of comments your organic and promoted videos published during the reporting period received	Organic + Promoted	`TOTAL_COMMENTS`
Engagements - Total	The number of engagements your organic and promoted videos published during the reporting period received Total Engagements = Likes + Comments + Shares	Organic + Promoted	`TOTAL_ENGAGEMENTS`
Likes - Total	The number of likes your organic and promoted videos published during the reporting period received	Organic + Promoted	`TOTAL_LIKES`
Shares - Total	The number of times your posts published during the reporting period were shared	Organic + Promoted	`TOTAL_SHARES`
Time Watched - Total	The total amount of time viewers spent watching your videos	Organic + Promoted	`TOTAL_TIME_WATCHED`
Video Views - Total	The number of times your organic and promoted videos published during the reporting period were viewed	Organic + Promoted	`TOTAL_VIDEO_VIEWS`
Video Duration - Total	The length of your published videos	Organic + Promoted	`VIDEO_DURATION`
Engagement Rate (Views) - Total	The percentage of people who engaged with your posts after seeing them	Organic + Promoted	`VIEWS_BASED_ENGAGEMENT_RATE`

Metric Name	Description	Post Types	Metric API Name
Amount Spent - Paid	The total amount of money you’ve spent boosting your posts. Due to API delays, recent spend figures may be estimated for up to 48 hours.	Promoted	`AMOUNT_SPENT`
Comments - Organic	The number of comments your posts received	Organic	`COMMENTS`
Cost per ThruPlay - Paid	The average cost per Thruplay for your videos	Promoted	`COST_PER_THRUPLAY`
CPC - Paid	The average cost per click on your promoted posts	Promoted	`CPC`
CPM - Paid	The average cost per 1,000 impressions on your promoted posts	Promoted	`CPM`
CTR - Paid	The percentage of times people clicked your promoted posts after seeing them	Promoted	`CTR`
Effectiveness - Total	The percentage of viewers who saw your posts and engaged with them	Organic + Promoted	`EFFECTIVENESS_V2`
Engagement Rate - Total	The percentage of people who engaged with your posts after seeing them	Organic + Promoted	`ENGAGEMENT_RATE_V2`
Frequency - Paid	The average number of times people saw your promoted posts	Promoted	`FREQUENCY`
Link Clicks - Total	The number of times people clicked on the link in a post or link preview for posts published during the Reporting Period	Organic + Promoted	`LINK_CLICKS`
Effectiveness - Organic	The percentage of viewers who saw your posts and engaged with them	Organic	`ORGANIC_EFFECTIVENESS_V2`
Engagements - Organic	The total number of engagements your posts received	Organic	`ORGANIC_ENGAGEMENTS_V2`
Engagement Rate - Organic	The percentage of people who engaged with your posts after seeing them	Organic	`ORGANIC_ENGAGEMENT_RATE_V2`
Reach - Organic	The number of unique accounts that saw your posts	Organic	`ORGANIC_REACH_V2`
Reactions - Organic	The total number of reactions your posts published during the reporting period received	Organic	`ORGANIC_REACTIONS`
Shares - Organic	The number of times your posts published during the reporting period were shared	Organic	`ORGANIC_SHARES`
Video Complete Views - Organic	The number of times your videos were played from the beginning to 95%, or more, of their length	Organic	`ORGANIC_VIDEO_COMPLETE_VIEWS`
Video Views - Organic	The number of times your videos were viewed	Organic	`ORGANIC_VIDEO_VIEWS`
Views - Organic	The number of times your posts were viewed	Organic	`ORGANIC_VIEWS`
Other Clicks - Total	The number of clicks on your posts, including links and other clickable elements on posts published during the reporting period	Organic + Promoted	`OTHER_CLICKS`
Comments - Total	The number of comments your posts received	Organic + Promoted	`PAID_AND_ORGANIC_COMMENTS`
Comments - Paid	The number of comments your posts received	Promoted	`PAID_COMMENTS`
Effectiveness - Paid	The percentage of viewers who saw your posts and engaged with them	Promoted	`PAID_EFFECTIVENESS_V2`
Engagements - Paid	The total number of engagements your posts received	Promoted	`PAID_ENGAGEMENTS`
Engagement Rate - Paid	The percentage of people who engaged with your posts after seeing them	Promoted	`PAID_ENGAGEMENT_RATE_V2`
Reach - Paid	The number of unique accounts that saw your posts	Promoted	`PAID_REACH_V2`
Reactions - Paid	The number of reactions your posts received. Reactions include Like, Love, Care, Haha, Wow, Sad, and Angry.	Promoted	`PAID_REACTIONS`
Shares - Paid	The number of times your posts were shared	Promoted	`PAID_SHARES`
Video Complete Views - Paid	The number of times your videos were played from the beginning to 95% or more of their length	Promoted	`PAID_VIDEO_COMPLETE_VIEWS`
Video Views - Paid	The number of times your videos were viewed	Promoted	`PAID_VIDEO_VIEWS`
Views - Paid	The number of times your posts were viewed	Promoted	`PAID_VIEWS`
Photo View Clicks - Total	The number of times users clicked on your photos published during the reporting period	Organic + Promoted	`PHOTO_VIEW_CLICKS`
Post Clicks - Total	The number of times a user clicked anywhere on your posts published during the reporting period	Organic + Promoted	`POST_CLICKS`
Reactions - Total	The number of times people clicked on like, care, love, wow, haha, sad, and anger reactions on posts published during the Reporting Period	Organic + Promoted	`REACTIONS`
Plays - Total	The number of times your videos published during the Reporting Period were initially played. This excludes replays	Organic + Promoted	`REELS_BLUE_REELS_PLAYS_COUNT`
Replays - Total	The number of rewatches your videos published during the Reporting Period received in the same session	Organic + Promoted	`REELS_FB_REELS_REPLAY_COUNT`
Unique Impressions	The unique number of people who saw your posts published during the Reporting Period at least once	Organic + Promoted	`REELS_POST_IMPRESSIONS_UNIQUE`
Avg. Time Watched - Total	The average time your videos published during the Reporting Period were played during a single viewing	Organic + Promoted	`REELS_POST_VIDEO_AVG_TIME_WATCHED`
Follows - Total	The number of viewers who followed your Page after viewing your videos published during the Reporting Period	Organic + Promoted	`REELS_POST_VIDEO_FOLLOWERS`
Total Time Watched - Total	The sum of time that viewers watched your videos published during the Reporting Period	Organic + Promoted	`REELS_POST_VIDEO_VIEW_TIME`
Reactions - Angry - Total	The number of times people used an Angry reaction to your post	Organic + Promoted	`REELS_REACTION_ANGRY`
Reactions - Haha - Total	The number of times people used a Haha reaction to your post	Organic + Promoted	`REELS_REACTION_HAHA`
Reactions - Like - Total	The number of times people used a Like or a Care reaction to your post	Organic + Promoted	`REELS_REACTION_LIKE`
Reactions - Love - Total	The number of times people used a Love reaction to your post	Organic + Promoted	`REELS_REACTION_LOVE`
Reactions - Sad - Total	The number of times people used a Sad reaction to your post	Organic + Promoted	`REELS_REACTION_SAD`
Reactions - Wow - Total	The number of times people used a Wow reaction to your post	Organic + Promoted	`REELS_REACTION_WOW`
Shares - Total	The number of times your posts were shared	Organic + Promoted	`SHARES`
ThruPlays - Paid	The number of times your posts were watched to completion or for at least 15 seconds	Promoted	`THRUPLAYS`
Engagements - Total	The total number of engagements your posts received	Organic + Promoted	`TOTAL_ENGAGEMENTS_V2`
Reach - Total	The number of unique accounts that saw your posts	Organic + Promoted	`TOTAL_REACH`
Video Complete Views - Total	The number of times your videos published during the Reporting Period were played from the beginning to 95%, or more, of its length	Organic + Promoted	`VIDEO_COMPLETE_VIEWS`
Video Plays 25% - Paid	The number of times your video was played to 25% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_25`
Video Plays 50% - Paid	The number of times your video was played to 50% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_50`
Video Plays 75% - Paid	The number of times your video was played to 75% of its length, including plays that skipped to this point	Promoted	`VIDEO_PLAYS_75`
Video Views - Total	The number of times your videos were viewed	Organic + Promoted	`VIDEO_VIEWS`
Views - Total	The number of times your posts were viewed	Organic + Promoted	`VIEWS`

Metric Name	Description	Post Types	Metric API Name
Avg. View Duration - Total	The average amount of time viewers spent watching your organic and promoted videos published during the Reporting Period	Organic + Promoted	`TOTAL_AVG_VIEW_DURATION`
Avg. Percentage Viewed - Total	The average retention rate of your organic and promoted videos published during the Reporting Period	Organic + Promoted	`TOTAL_AVG_VIEW_PERCENTAGE`
Card Clicks - Total	The number of times the cards were clicked on your organic and promoted videos published during the Reporting Period	Organic + Promoted	`TOTAL_CARD_CLICKS`
Card Click Rate - Total	The click through rate for all cards on your videos	Organic + Promoted	`TOTAL_CARD_CLICK_RATE`
Card Impressions - Total	The number of times cards were displayed on your organic and promoted videos published during the Reporting Period	Organic + Promoted	`TOTAL_CARD_IMPRESSIONS`
Card Teaser Clicks - Total	The number of times the card teasers were clicked on your organic and promoted videos published during the Reporting Period	Organic + Promoted	`TOTAL_CARD_TEASER_CLICKS`
Card Teaser Click Rate - Total	The percentage of people who clicked on a card teaser after seeing it	Organic + Promoted	`TOTAL_CARD_TEASER_CLICK_RATE`
Card Teaser Impressions - Total	The number of times card teasers were displayed on your organic and promoted videos published during the Reporting Period	Organic + Promoted	`TOTAL_CARD_TEASER_IMPRESSIONS`
Comments - Total	The total number of comments your organic and promoted videos published during the Reporting Period received	Organic + Promoted	`TOTAL_COMMENTS`
Dislikes - Total	The total number of dislikes your organic and promoted videos published during the Reporting Period received	Organic + Promoted	`TOTAL_DISLIKES`
Engagements - Total	The total number of engagements your organic and promoted videos published during the Reporting Period received. Total Engagements = Likes + Dislikes + Comments + Shares	Organic + Promoted	`TOTAL_ENGAGEMENTS`
Watch Time - Total	The total amount of time that viewers watched organic and promoted videos on your channel that were published during the Reporting Period	Organic + Promoted	`TOTAL_ESTIMATED_SECONDS_WATCHED`
Premium Watch Time - Total	The total amount of time your organic and promoted videos published during the Reporting Period were viewed by YouTube Premium members	Organic + Promoted	`TOTAL_EST_PREMIUM_SECONDS_WATCHED`
Likes - Total	The total number of likes your organic and promoted videos published during the Reporting Period received	Organic + Promoted	`TOTAL_LIKES`
Premium Views - Total	The number of times your organic and promoted videos published during the Reporting Period were viewed by YouTube Premium members	Organic + Promoted	`TOTAL_PREMIUM_VIEWS`
Shares - Total	The total number of shares your organic and promoted videos published during the Reporting Period received	Organic + Promoted	`TOTAL_SHARES`
Subscribers - Gained	The number of viewers who subscribed while watching your videos	Organic + Promoted	`TOTAL_SUBSCRIBERS_GAINED`
Subscribers - Lost	The number of viewers who unsubscribed while watching your videos	Organic + Promoted	`TOTAL_SUBSCRIBERS_LOST`
Added to Playlist - Total	The total number of times your organic and promoted videos published during the Reporting Period were added to a playlist	Organic + Promoted	`TOTAL_VIDEOS_ADDED_TO_PLAYLIST`
Video Views - Total	The total number of times your organic and promoted videos published during the Reporting Period were viewed	Organic + Promoted	`TOTAL_VIDEO_VIEWS`

Metric Name	Description	Post Types	Metric API Name
Avg. Watch Time	The average time spent watching your video Pins	Organic	`AVG_WATCH_TIME`
Pin Clicks	The number of times your Pins were clicked to view more details during the Reporting Period	Organic	`CLOSEUPS`
Engagements	The total number of engagements your Pins received	Organic	`ENGAGEMENTS`
Engagement Rate	The percentage of people who engaged with your posts after seeing them	Organic	`ENGAGEMENT_RATE`
Impressions	The number of times your Pins were viewed or displayed	Organic	`IMPRESSIONS`
Outbound Clicks	The number of times the links in your Pins were clicked during the Reporting Period	Organic	`LINK_CLICKS`
Saves	The number of times users saved your Pins during the reporting period	Organic	`SAVES`
Video Views	The number of views lasting at least two seconds with 50% of the video pin visible from post published during the reporting period	Organic	`TOTAL_VIDEO_VIEWS`

Metric Name	Description	Post Types	Metric API Name
Engagement Rate	The percentage of people who engaged with your posts after seeing them	Organic	`ENGAGEMENT_RATE`
Impressions	The number of times your posts were viewed or displayed	Organic	`IMPRESSIONS`
Likes	The number of likes your Tweets received during the reporting period	Organic	`LIKES`
Link Clicks	The number of times links on your Tweets were clicked during the reporting period	Organic	`LINK_CLICKS`
Profile Clicks	The number of times your profile has been clicked from Tweets during the reporting period	Organic	`PROFILE_CLICKS`
Quote Posts	The number of times your Tweets were Quote Tweeted during the reporting period	Organic	`QUOTE_TWEETS`
Replies	The number of replies your Tweets received during the reporting period	Organic	`REPLIES`
Reposts	The number of times your Tweets were Retweeted during the reporting period	Organic	`RETWEETS`
Engagements	The total number of times a user interacted with your tweets during the reporting period, including Retweets, replies, likes, hashtags, or link clicks	Organic	`TOTAL_ENGAGEMENTS`
Total Reposts	The total number of times your Tweets were Retweeted during the reporting period. Total Retweets = Retweets + Quote Tweets	Organic	`TOTAL_RETWEETS`
Video Views	The number of times your organic videos were viewed during the reporting period	Organic	`VIDEO_VIEWS`

Next steps

You now have a ranked list of posts with engagement metrics, media URLs, and permalinks. Use this data to:

Build performance dashboards - Display top posts with thumbnails and engagement metrics in BI tools
Track trends - Pull weekly Content reports to see which posts consistently perform best
Inform creative strategy - Analyze top posts to identify patterns in format, topic, or posting time

Related guides:

Documentation Index

​Use cases

Campaign performance review

Creative team inspiration

Content optimization

​Before you start

​Implementation

​Step 1: Map your parameters

​Step 2: Make the API call

​Sample response

​Metrics

​Next steps

Use cases

Before you start

Implementation

Step 1: Map your parameters

Step 2: Make the API call

Sample response

Metrics

Next steps