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A localized product feed allows you to provide alternative values, such as language or currency, for product fields in your default product feed. This way, you can show localized versions of your products to customers in different countries or who speak other languages. Before importing a localized product peed, please ensure you have a product feed imported into Dash Social that will act as the default feed. The default feed contains all of the default versions of your products. Your default feed must also contain an column for the unique identifier (SKU, product ID, etc.) as that will be used to add the localized information to the default products. Please refer to the Product Feed Setup Guide to set up your default feed. Please note that localized product feed does not support XML format.

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Accepted fields

The following fields in the localized product feed are accepted. If your product feed uses different field names than those listed below, please provide the field mapping to your Account Representative to ensure data consistency. Required Fields: Optional Fields:
FieldTypeDescription
overridestringThe name of the locale, country code, and language code to which the product belongs.Using ISO standards for locales/country codes/language codes is recommended but not enforced.
  • Note:* If you do not provide this field in the product feed, you must communicate with your account representative about the country or language code for which each feed is for.
When using Product Page Gallery, this value can be passed to data-override parameter to display the localized product data. See Product Page Gallery guide .
urlstringA URL that links to the product.
titlestringThe product name
image_urlstringA URL that links to an image of the product
pricestring/numberThe price of the product. You can provide a price including the currency symbol/code (e.g., “$80.99”) or a numeric price (e.g., “80.99”).When providing a price without the currency symbol/code, it is highly recommended that the currency_code field also be provided.
currency_codestringA 3-letter code specifying the type of currency used for the product’s price. The currency_code is appended to the price when displayed in the media popup only if the price is numeric (e.g., “5.99”). If the price is non-numeric (e.g., “$5.99”), then currency_code will not be appended.For example, if the price is specified as “5.99” and the currency_code is “CAD,” the price will be displayed as “5.99 CAD” in the media popup.If the price is specified as “5.99"withthecurrencysymbol/codeand‘currencycode‘is"CAD",the‘price‘willshowas"5.99" with the currency symbol/code and `currency_code` is "CAD", the `price` will show as "5.99” in the media pop-up.
availabilitystringThe current availability of the product.Acceptable values are: in stock, out of stock, preorder, available for order, discontinued.
descriptionstringThe description of the product.

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Example

Here is a short example of how localized product feeds could be set up. If my company and customer base are in Canada, my default feed should be in English and have prices listed in CAD. Here is an example of what that might look like: Default Feed: French Feed: For customers in France, we want to ensure they are directed to the French website and see prices in their native currency, so we create a localized product feed that specifies the French url, price, and currency code. United States Feed: Since English is the primary language for customers in the United States, we do not need to provide separate product links. Still, we want to display the price in USD, so we create a localized product feed that provides price and currency_code.

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Frequently asked questions

Q: We don’t have a default product feed. Is it okay if we only have the localized feed? A: In this case, we recommend selecting the most widely used product feed as the default feed and importing the other localized feeds into Dash Social. Q: Can I have a product feed with both the default feed and localized feeds? A: No, this is not currently supported. Please ensure you have a default product feed imported into Dash Social before importing any localized feeds. Q: How do we determine which location the user is visiting from? A: This is controlled by whatever localization is present on the website in which the widget code is embedded. If you have different URLs depending on the users location- the code, as an example, could be looking at the country code in the URL, then passing that to our widget.